Clik here to view.
The Importance of Social Media Responsiveness
We’ve posted in the past on Scott Hornstein’s annual email survey here and here, where he measures quality and timeliness of responses to customer service emails from the big boys – large, publicly...
View ArticleComment Trolls Are Worse Than You Think
A study recently completed by researchers at the University of Wisconsin finds yet another reason for actively monitoring and engaging with your online communities: comment trolls are bad. Sure, that’s...
View ArticleContent Marketing the Customer Service Way
An American Express survey in 2011 found that 75% of customers feel they get better service from small businesses. Is there a lesson here for marketers? (Other than the obvious, “don’t act like your...
View ArticleSocial Media Not Just For the Hip, Young Crowd
Two recent items from The Luxury Daily highlight the growing influence of social media and content marketing. Luxury brands David Yurman, Audi and Bentley are all using social media to more fully...
View ArticleClik here to view.
Social Media and Content Marketing
My monthly post over at Biznology.com just “hit the newstands” and it’s worth a read (if I do say so myself) if you’re not clear on how social media really can benefit your business. It’s a quick look...
View ArticleClik here to view.
FTC Disclosure Guidelines for Online Advertisers
Uh oh, the Feds just joined the party. Actually, they were hip enough to get involved at least as early as 2000, but the FTC recently updated their “.com Disclosures” guidelines. I’m not a lawyer. I...
View ArticleClik here to view.
Social Media’s Evolution and Usefulness
Social media has evolved over its relatively short existence growing both more and less useful in the process. Hubspot’s recent infographic, When Did Social Media Lose Its Way (via SocialMediaToday)...
View ArticleClik here to view.
How Does Your Facebook Marketing Stack Up?
Here’s an interesting set of stats from the folks at Agora Pulse, taken from their recent Facebook Page Performances by Industry post. The complete post breaks out performance for industries such as...
View ArticleContent Marketing, SEO and Social Media – Can’t We All Just Get Along?
My monthly column is live on the Biznology.com site. This month we dive into the relationship between content marketing, SEO and social media. Yup, I think content needs to lead the way, but you may be...
View ArticleClik here to view.
Calvin and Hobbes, SEO and Content Marketing
Transmogrify is a real word. Doesn’t sound like it should be, especially if you were first introduced to it in the Calvin and Hobbes comics. But it is a real word and it’s what’s happening to SEO right...
View Article
